eMarketer Pro

Global market research on digital consumerism, including advertising & marketing, social media, mobile usage, retail, and more.

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Use of databases requiring a GBS SharePoint registration or login are restricted to current Goizueta Business School faculty, students and staff for academic, career and personal enrichment, and may not be used for internships or employers. Proper Use of GBL Databases

Data and analysis include consumer demographics & behaviors, B2B, B2C, and C2C markets, multiple industries (e.g. financial, health, sports, restaurants & dining, telecom, technology, media & entertainment, and automotive); contains charts, articles, interviews, podcasts, and forecasts. Useful for market penetration, market share, and rankings.

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