Simmons Insights / Catalyst

Create cross-tab reports to identify the demographic, psychographic, as well as brick and mortar and online shopping and purchasing characteristics; also includes media usage for your marketing target.

Data is available on a 2-year lag as part of our academic license.  New content is updated in September of each year.

Simmons Catalyst

• Catalyst (formerly the Insights platform) is an advanced consumer insights search platform that generates consumer personas and brand insights by running customized cross-tab queries. 
• Students planning on careers in marketing/advertising/brand managment will want  to learn to use the Catalyst platform; this is the version you will be using at internships and jobs. 
• Catalyst Essentials 2.0 User Guide 
• How to Interpret Crosstab Data
• Simmons Quick Reports Appendix 

Brand Catalyst

• Brand Catalyst is a predictive segmentation tool that generates consumer personas and brand insights without the need to create cross-tabs. 
• While it is easier to use than Simmons Catalyst, you lose the benefits of data and insights gleaned from conducting cross-tab analysis.
• Simmons Brand Catalyst User Guide 

Surveys

The MRI Simmons USA  

• The MRI Simmons USA Survey measures consumer lifestyle statements, attitudes and motivations, with a sample of over 50,000 U.S. adults annually
• MRI Simmons  USA - Understanding the survey methodology
• NCHS Survey- Prior to the MRI & Simmons merger this was the primary US adult survey; 2020 is the last time it was updated. It was replaced by the MRI Simmons USA survey. 

Digital Life

• The Digital Life Survey provides insights into Americans’ use of mobile phones, social networking, instant messaging, blogging, gaming, online video/audio, and other traditional and emerging media channels.
• Digital Life - Understanding the study

Retail Trends 

• The Retail Survey examines American consumers’ purchases processes across channels, measures spend and usage benchmarks across categories, and tracks the path to purchase across 25 different categories.
• Retail Trends - Understanding the study

Podcast

• The Podcast Survey offers insights on podcast listeners including their motivational drivers and engagement behaviors.
• Podcasts- Understanding the study