Variety Intelligence Platform (VIP)

Market research and trends covering TV, film, and digital entertainment

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Use of databases requiring a GBS SharePoint registration or login are restricted to current Goizueta Business School faculty, students and staff for academic, career and personal enrichment, and may not be used for internships or employers. Proper Use of GBL Databases

Includes special reports covering a range of media business topics, including digital marketing and publishers, celebrity licensing, streaming, virtual reality, and artificial intelligence. Also includes daily commentary on news and industry trends and corporate analysis.

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