IRI/Builders

Analyze U.S. consumer purchasing behavior in grocery, drug, mass merchandisers, club, convenience, liquor and pet stores. Data available 1998 - 2012.

Alert

Data stops in 2012. IRI discontinued issuing CD-Roms in 2012.

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IRI/Builders is installed on the following Business Library computers: Bangkok, Milan, Mumbai, Shanghai and Tokyo.

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Subjects

Marketing Data

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